Launch Ninjas opened in 2012 as a video marketing agency in downtown Dallas. A few years in we noticed the pattern: every client campaign started with the same forty hours of setup, and every forty hours we shaved off got turned into a piece of software.
Clients stopped asking about the campaigns. They started asking about the tools.
So we became what we already were. A software company that still knows how to run a campaign, because we run our own every day. RSSMasher, AIMasher, MarketMasher, BookMasher, BoosterPages, Masher Sites, and a growing bench of single-purpose tools at MasherTools.com. All built to be set once and left running.
That's the whole business model, and it's why the software works: if it breaks, it breaks on us first.
We didn't set out to be a software company. We set out to stop rebuilding the same thing for every client. Fifteen tools later, the software is the business, the campaigns are how we prove it, and GeekOutFridays is where we show the work every other Friday.
“Damon Nelson, along with Wayne Atkinson, has given us brilliant software and solutions to automate content marketing. Their outstanding approach includes thinking way outside the box and into the future. And because they are doing this development for their own businesses, the software and approaches are CONSTANTLY improving on an almost daily basis.”
Dennis M., GeekOutFridays member
